02 — Custom software

Tools built for one business: yours.

Not a template with your logo on it. We learn the job, draw the outline, and build the tool your team actually runs on. Three examples, explained in motion.

Custom software — 01

Outreach Engine

Built for Engineering Solutions at Berkeley: describe who you want to reach, and the engine finds them, writes to them, follows up and reports back. A thousand emails a day, from one shared screen.

01 / 07
Outreach Engine:
  1. Describe who you want to reach.
  2. The engine pulls matching leads from LinkedIn and the open web into one list.
  3. One template. Every email reads like it was written for them.
  4. Schedule the campaign around their workday, not yours.
  5. Follow-ups go out automatically and stop the moment someone replies.
  6. One shared database. Everyone sees everyone’s campaigns, live.
  7. Open, reply, bounce and spam rates on one screen. 1,000+ emails a day.

Custom software — 02

Ledger

A revenue console that pulls DoorDash, Uber Eats, Grubhub and Snackpass into one P&L, with every payout reconciled against its statement automatically.

01 / 06
Ledger:
  1. Four delivery apps. Four dashboards. Four versions of the truth.
  2. Ledger connects to every platform once.
  3. Gross sales, commissions and taxes land in the same columns, every month.
  4. Payouts are checked against statements. Mismatches get flagged, not buried.
  5. One P&L across locations, updated every morning.
  6. Pushed to your spreadsheet before you open the shop.

Custom software — 03

Intake

A client intake and scheduling portal for a practice: a short form that adapts to the answers, booking from your real calendar, confirmations and reminders that send themselves, and every answer filed in a searchable record your team shares.

01 / 06
Intake:
  1. Clients start with a short intake, on any device.
  2. The form adapts to their answers.
  3. They pick a time from your real availability.
  4. Confirmations and reminders send themselves.
  5. Your team sees every intake move through the pipeline.
  6. Every answer lands in a searchable client record.

What we build

If your business runs on a spreadsheet and three browser tabs, that is the brief.

  • Outreach and CRM tooling
  • Multi-platform revenue ledgers
  • Intake and scheduling portals
  • Internal dashboards
  • Automations and integrations
  • Shared databases
  • Role-based access
  • Email and SMS pipelines

Tell us about the task that keeps getting in the way.

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